What things actually cost

• What does a custom booking system cost?
  Somewhere between $750 and $15,000, and which end you land on depends almost entirely on whether somebody is writing it from scratch for you.
• How much does a small business website cost?
  Anywhere from about $200 a year to $12,000 once. The gap is not quality so much as who owns the result and who keeps billing you.
• What does review management software cost?
  Typically $50–300 a month to rent. What it does — texting customers a link after a job — is worth far less than that, and one feature most of them sell can cost you every review you have.

Each one says who should not buy from us. A page that recommends itself in every circumstance is an advert, and everybody can tell.