Example Roofing Co Product Fit

We build finished software and sell it as a copy the buyer owns. This is the honest answer to what any of that would do for a three-truck roofing company in Fairfax County.

We have left most of it out. We build things for shops, for restaurants, for people running several businesses at once, and none of that belongs on your page — a list where everything is recommended is a list nobody wrote for you. What is below is what we would actually suggest, in the order we would do it, with the ones we are unsure about marked as unsure.

Example Roofing Co is not a real business. This page is the document a real customer gets, filled in for a company we invented, so it can be shown publicly without putting somebody’s roofing firm on the internet. The products, the prices and the reasoning are ours and real.

Start here

These would earn their place in the next month or two.

A price they can accept on their phone

Nine quotes went out last month and four came back. Nobody knows why the other five did not.

already built

Right now a quote is a number said on a driveway and written on a pad, and the ones that never come back are invisible — you never find out how many you lost, to whom, or at what price. The four still out are worth $17,300 between them and the oldest is nine days old.

What this looks like for you: You write what is included and what it costs, and send one link. They tap accept on their phone. What they accepted is frozen at that instant — every line and the total — so a price cannot quietly move afterwards and both sides are told if the two ever differ.

Worth knowing: It is also the first time anyone could tell you what your average job is actually worth. Yours would say $4,556.

Yours would be built with your name, your line items and your terms.

Estimate slots they can book themselves

Fourteen of last month’s bookings came in after six, when nobody was answering.

already built

Your two busiest hours on the website are 7pm and 8pm, which is exactly when the phone goes unanswered. Someone standing in their own driveway looking at a wet ceiling does not leave a voicemail — they ring the next roofer on the list.

What this looks like for you: Someone picks a day and a slot for a free estimate and they are booked. They get a link that shows the appointment and cancels it. You get a diary of what is coming, and two people can never hold the same Saturday morning.

Worth knowing: It works with no JavaScript at all, so it works on an old phone with one bar — which is where most of these bookings are made from.

Yours would carry your service list, your hours and your travel time.

A one-tap way to ask for a review

Sixty-three reviews in eleven years, and nothing keeping them coming.

already built

Your rating is the reason a stranger picks you over the roofer whose van they also saw. What you do not have is anything that keeps it moving, and a listing that stops collecting reviews slides down quietly until the phone is simply quieter.

What this looks like for you: A card you leave with the invoice, and the same link you text the day after a job. They tap a star. Whatever they tap, they get your review links — and an unhappy one is also asked what went wrong, which comes to you instead of to Google.

Worth knowing: Every rating sees the same public links, one star to five. Hiding the review link from unhappy customers is against Google’s rules and the penalty is losing every review on the profile. We will not build it the other way, for you or for anyone.

Yours would point at your own Google and Facebook listings.

Worth it later

Real value, but it costs more than the three above and earns less this quarter.

A site that loads before they give up

Eight point four seconds on a phone. Most of them are gone by four.

already built

Nearly everyone who looks you up is on a phone, often outdoors on a patchy signal. The site you have is not badly designed, it is badly delivered — a page weighed down until it takes longer to appear than a person will wait. Everything else on this page is competing for whoever survived that wait.

What this looks like for you: The same information, rebuilt to arrive in under a second, with the estimate form wired into your own database rather than a third party’s. No page builder, no subscription, nothing to renew.

Worth knowing: This is the most expensive thing on the page and it is fourth on purpose. The three above it make money on the traffic you already have.

The check we already ran on your site

This is where your audit came from.

Worth knowing this is a thing rather than a favour. We pointed it at your site three times and everything in the audit came out of it — the load time, the phone number saved as a picture, the estimate form posting into nothing.

What this looks like for you: It crawls a site and reports what is costing it customers: slow pages, broken links, missing page titles, photos with no description, pages Google cannot reach.

Worth knowing: Nothing to buy. Re-running it after the fixes go on is how we prove they worked, and that is part of the job.

Worth a conversation

Might be good for you. Depends on something we do not know yet.

One message after the next storm

Eighty-six people asked for a price and did not book. They have heard nothing since.

Those 86 are the warmest list you will ever have and it is currently a spreadsheet nobody opens. After a bad night, one message to the people who already thought about their roof is the cheapest work you can do. It is a maybe rather than a yes because it needs you to actually send it.

What this looks like for you: A list that fills itself from the estimate form, and a message you write once and send when the weather gives you a reason.

Worth knowing: It only works if someone presses send. If that is never going to happen, say so now and we will leave it off.

Reminding people their roof has a birthday

Every roof you have touched has an age on file.

Repeat work in roofing is slow and real — a roof you inspected at fourteen years is a replacement at twenty. Whether this is worth building depends on how much of your work is already repeat, which is a question only you can answer.

What this looks like for you: A reminder goes out on a schedule you set, and the dashboard shows whether any of them turned into a booking.

Not recommended

Kept on this page because saying no to these is the point.

A prize wheel

We sell this. You should not buy it.

already built

It is genuinely good — the server decides the prize so nobody can rig it from their phone — and it is built for shops and takeaways where people come back every week. Nobody re-roofs a house because they won a spin. This is on the page because saying no to it is the point.

Worth knowing: If somebody sells you one of these for a roofing business, that is the tell.

A monthly retainer for any of the above

We do not sell one, and you should not want one.

Everything on this page is a one-time price and the code is yours afterwards. The reason the tools you are renting cost $130 a month is that renting is the business model, not that the software is expensive to run. We are the alternative to that, so selling you a subscription would make us the thing we are arguing against.

Worth knowing: One round of fixes after handover is included. After that you own it, and you are free to pay somebody else to change it.

We build other things — games, storefronts, tools for people running several businesses at once. They are left off because none of them would do anything for a roofing company, and a list padded out with things you will never need is a list somebody sent to everybody.

In short

The quote page and the booking page are the two that would change this year. The site rebuild matters and it is fourth, because the two above it earn money on the traffic you already have.

Nothing here is a mock-up. Everything marked “already built” is running on a live address today, and what we would build you is a copy of it with your name on it.

What this costs

Published, so nobody has to ask.

	Price	What you get
Starter	$750	One thing from the catalog, made yours.
Standard	$1,500	A complete website of your own.
Full	$2,900	A website and any three things from the catalog, wired together.